Maarja Suiste, the new Business and Sales Development Representative for Data Exchange Technologies: new horizons await for the secure data exchange

Maarja Suiste

Business and Sales Development Representative for Data Exchange Technologies

Maarja Suiste Cybernetica

“I am happy to have finally made the move to work on interoperability and secure data exchange technologies to help other societies around the world reach a similar level of digitalisation that we are enjoying here.”

Maarja Suiste

Business and Sales Development Representative for Data Exchange Technologies

I joined Cybernetica in March 2020, just a few weeks before the pandemic hit Estonia and the rest of the world. So, in that sense, I did not have an easy start, working remotely on something totally new for the first time. At the time, I was a newbie to both technology and public procurements field. But luckily, I had people around me to teach me the ropes and help me get comfortable in my new position.

Before joining Cybernetica and the tech sector, I was active in the interior and textile industry. I worked in B2B sales helping an Estonian design company ALPAKA reach foreign markets. As a long-time avid language learner of both French and Japanese, and wishing to put my skills to practice, I took over the Japanese and French markets to provide an even better customer experience, smoothen the communication, and eventually grow the sales. It was also a good opportunity to learn about marketing and e-commerce on a deeper level.

Cybernetica had been on my radar already for quite some time. I was scanning the technology scene for companies that do cool and unique things and have an international wingspan. After having learned several foreign languages and done an exchange year in Japan, I could not imagine myself working in a domestically focused position or company. And Cybernetica pretty much ticked all of the boxes for me – building technology that is always a few steps ahead and being active on different interesting export markets around the world is what I was looking for.

I started my journey at Cybernetica in the Surveillance Systems Department and worked there for 2.5 years in total. It was an amazing and intensive time to learn at once about different sectors and both software as well as hardware development. While my tasks were sales related, the team was close-knit and eager to share their technical knowledge regarding the developments. So, I had a chance to try out different assignments from sales operations and presales to bid management.

Deep down I had a secret wish to work for the department of Data Exchange Technologies. By now, most countries around the world have learned about Estonia’s success as a digital state and want to replicate it. Cybernetica and its engineers have been at the forefront of developing these technologies that have helped to push Estonia to the high-level digital state that it is now. So, I am happy to have finally made the move to work on interoperability and secure data exchange technologies to help other societies around the world reach a similar level of digitalisation that we are enjoying here.

In my new role as the Business and Sales Development Representative for Data Exchange Technologies, I am happy to be back in a more active sales role, working closely with the current and future customers. My main goal is to broaden the market for the interoperability and e-governance solutions that have served so well the Estonian society and brought phenomenal changes in many other societies as well. Cybernetica has a long track record of not only building interoperability solutions but also implementing them in a way that they truly become ingrained and benefit the local societies.

Above all I hope to keep learning about the advanced technologies Cybernetica is building and develop my expertise in the industry in general. By having a bunch of motivated and talented colleagues around to guide me on my way, I cannot wait to see what lies ahead.